Simplicity is the key to effective communication.

–  Don Sibley


The basic premise of my work is this: The message must be succinct, immediate, and legible from ‘way across the room’.

– Michael Schwab


 Ah, good taste; what a dreadful thing! Taste is the enemy of creativeness

– Palbo Picasso.


Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.

– Paul Rand