Simplicity is the key to effective communication.
– Don Sibley
The basic premise of my work is this: The message must be succinct, immediate, and legible from ‘way across the room’.
– Michael Schwab
Ah, good taste; what a dreadful thing! Taste is the enemy of creativeness
– Palbo Picasso.
Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.
– Paul Rand
Elsewhere